Objective: Train 20 LEGO stores in sales techniques, service standards, and LEGO product lines from scratch.
Audience: Store salespeople and managers.
Result: All stores became profitable within 3 years. Staff turnover was less than 20% per year.
Objective: Conduct a workshop to develop a motivation system for engaging supervisors.
Audience: Marketing managers and regional team leads.
Result: The development of a gamified loyalty program increased performance metrics by 17% within just 3 months compared to the previous year. A Formula 1-style motivation system was created, featuring stages, pit stops, and gamification elements such as achievements and a points accumulation system.
Objective: Train Apple Sales Consultants in sales techniques according to Apple standards, and in product knowledge to effectively demonstrate Apple products to customers.
Audience: Apple consultants (Apple shops, White+).
Result: Customer satisfaction with service at 81% out of 100% (higher than competitors in the industry).
Objective: Conduct an audit of touchpoints and service operations at the hotel.
Result: A SWOT analysis was provided along with 58 recommendations for changing/improving/introducing new touchpoints with guests and service innovations to enhance guest return conversion rates.
Objective: Conduct a workshop to develop a loyalty program for subscribers, considering regional specifics.
Audience: Sales directors, marketing department, commercial department.
Result: Development of new product lines and package rates, creation of a new subscriber portal and motivational tools for customer engagement, a 31% increase in the subscriber base within one calendar year.